Jawbone winding down wearables
According to recent reports in Fortune, Forbes, 9to5Mac, Endgadget and other leading business websites Jawbone are winding down it’s production of CONSUMER Fitness Trackers. Since 2011 Jawbone have manufactured some of the World’s most popular Fitness Trackers starting with the UP wristband.
Their Wiki reference stats “Jawbone plans to shift focus from consumer to medical products. Jawbone will be distributing professional health products and “accompanying services” to clinicians and health care providers”
Allegedly Jawbone are not the only major international business in this arena struggling. Fitbit have recently seen their shares fall by as much as 18% over recent months. According to CBNC, Fitbit “.. expects to report 6.5 million devices sold and revenue for the fourth quarter of 2016 to be in the range of $572 million to $580 million, a significant drop from the company’s previously announced guidance range of $725 million to $750 million.”