Fitbit Ionic – Press Release

There’s been a lot of hype about Fitbit in the last 6 months, some good, some a bit negative (share prices, loss of market share etc). A lot of the positive spin has focused on a new genuine smartwatch, something Fitbit need to compete with the Apple Watch 3 coming out soon. Well the good news is that it’s here – welcome the Fitbit Ionic – a genuine smartwatch with integrated GPS and wrist based heart rate monitoring.

Fitbit Ionic Review can be found here

Released – August 28th 2017

Fitbit Ionic Smartwatch Logo

The Fitbit Ionic available in several styles and designs

CardioCritic have published an initial review of the Fitbit Ionic here

Fitbit Ionic Features and Functions chart

At CardioCritic the main features and functions that appeal are –

  • Built-in GPS (unlike the Blaze which had to piggy back GPS with your phone)
  • 4+ day Battery life with up to 10 hours using GPS. This is what Fitbit really needed, something to appeal to the Garmin / Polar / Suunto customers
  • Continuous Heart Rate tracking with resting heart rate summary
  • Swim tracking – this is the first Fitbit with proper swim tracking functionality

Customization – Ionic for everyone

Fitbit have designed the Ionic with quick release wrist straps making it easy to customise to suit your mood and style. The watch itself comes in several case colours including Slate Blue, Burnt Orange, Charcoal and Graphite Gray. Wrist straps come in numerous styles including some brightly coloured Sport Bands in Cobalt & Lime and Coral & Blue as well as a stealthy Black & Charcoal. For those looking for a more formal look the Ionic can be fitted with a smart perforated leather band available in Cognac  (brown) or Midnight Blue Horween Leather

Fitbit Ionic Customization options
PLEASE use the links below to check for the lowest online prices with our International Shopping partner.

Fitbit Ionic - Amazon Global price check here

Amazon Prices – USA, UK, Germany & France

Fitbit Ionic – Launch Video

This is Fitbit’s promotional video that accompanied the launch of the Ionic. In their own words “Get the watch designed for your life with Fitbit Ionic—a motivating timepiece packed with fitness guidance, health insights, music storage, apps and more”

Other NEW Fitbit products

Fitbit have been very busy lately. The Fitbit Ionic is one of THREE new products released in the last few days. The other new Fitbit products are the Fitbit Aria 2 intelligent scales and the Fitbit Flyer Bluetooth headphones perfect for use with the new Ionic

External Resources

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